Goat 4 Sale: Super Bowl ad for Doritos.

“Goat 4 Sale” – Doritos
A man regrets buying a goat. Super Bowl ad for Doritos.

The first golden rule when creating a viral marketing campaign with a punch is to tell a great story. This simple yet effective principle was put into practice by the latest winner of Crash the Superbowl, an annual competition hosted by snack giant Doritos where one fan-made commercial is given a primetime advertising spot usually reserved for up to $1 million.

The winner’s ‘Goat 4 Sale’ video tells a slightly sinister tale and successfully promotes the brand’s fun side whilst discreetly marketing the product in hand. Crafting a video with a compelling narrative is an excellent way to get your brand the reach it deserves without shoving your products in the faces of your target audience.

Source: http://www.creativeguerrillamarketing.com/viral-marketing/5-great-viral-marketing-campaigns-worked/